Recognised with a European Smart Tourism Award 2019 for outstanding achievements in sustainability


If you still think of Ljubljana as undiscovered, you’d be surprised to see how the city has developed into a cozy yet charming smart tourism destination. Just a short walk across the Triple Bridge brings tourists into contact with the city’s past, present and future with views of Ljubljana Castle, the Dragon Bridge, Ljubljana Marshes and so much more. Winner of the European Green Capital Award in 2016, the city is a hive of activity where sightseeing and technology go hand-in-hand.


An innovative approach towards accessible public transportation

Once in Ljubljana, getting around the city couldn’t be easier. The URBANA card gives tourists instant access to an integrated transport system. Visitors can use the card to travel by bus, rent one of the city’s 580 shared bikes, pay for parking or even journey up to Ljubljana Castle by cable car. Private vehicles are banned in the city centre, however, tourists can get around on a zero-emission electric train, while ‘Kavalirs’ — electric-powered cars — are available for people with reduced mobility.

Ljubljana’s proactive approach to sustainability has meant it has been able to exceed its own tourism quota for 2014 – 2020. Over 90% of local residents agree that developing tourism leads to development for the city. As one of Europe’s green capitals, 20% of the city consists of protected natural areas, and new initiatives are helping to turn degraded areas into even more public space. There has also been a push to get more local produce into hotels and restaurants, supporting the environment while promoting Slovenian food, wine and beer.

Those travellers hoping to make the most of their stay in Slovenia’s capital can take advantage of the Visit Ljubljana website and app, which are both available in six languages and are updated regularly with information and offers. Getting online in the city is easy thanks to the WiFree Ljubljana network, which has 400 access points around town offering up to an hour’s free internet per day. More time online can be purchased and could come in handy if you’re prepared to fully immerse yourself in Ljubljana’s heritage.

The city spends around €27 million every year — or 11% of its budget — on financing art and culture. The best way to see the city’s landmarks is with the Ljubljana card combined ticket, which not only offers entrance to 19 museums, galleries and the city zoo, but also free bus travel, a 24-hour Wi-Fi pass and a whole lot more.