Gothenburg aspires to stay on top of digital trends. Both citizens and visitors are able to benefit from this approach as the city aspires, in all its digital initiatives, to achieve equal access for all, affordable technology, effective long-term planning and the promotion of public-private partnerships. This has paved the way for abundant 4G coverage, smart grids for traffic and electricity, accessible and open government data, future-oriented public transport systems, optimised for all citizens and dedicated environmental protection platforms.

Open on all channels

City authorities, in collaboration with local tourism industry stakeholders, make use of all digital channels to enhance the visitor experience. This entails making material available through the most popular booking platforms, as well as on social media, with the support of influencers. Additionally, the city’s website is a one-stop-shop for everything visitors need to know about the city – and if you don’t find what you’re looking for, there’s a chat function which connects users with the visitor centre.

A sustainability pioneer

Gothenburg has also implemented far-reaching measures, to ensure future generations can continue to enjoy the city. The city was a pioneer in issuing green bonds and was one of the first places to set consumption-based emission targets. 92% of the city’s hotels and 100% of meeting facilities are now environmentally certified and events taking place in the city benefit from the “Event Impact Calculator”, a tool that has come as a result of local tech and science partnerships that forecasts potential environmental impacts and supports organisers to value events from an economic, social and environmental point of view. It is down to these initiatives that, for the past three years, Gothenburg has been named the world’s most sustainable destination, by the Global Destination Sustainability Index.