Gothenburg

Gothenburg aspires to stay on top of digital trends. Both citizens and visitors are able to benefit from this approach as the city aspires, in all its digital initiatives, to achieve equal access for all, affordable technology, effective long-term planning and the promotion of public-private partnerships. This has paved the way for abundant 4G coverage, smart grids for traffic and electricity, accessible and open government data, future-oriented public transport systems, optimised for all citizens and dedicated environmental protection platforms.

Open on all channels

City authorities, in collaboration with local tourism industry stakeholders, make use of all digital channels to enhance the visitor experience. This entails making material available through the most popular booking platforms, as well as on social media, with the support of influencers. Additionally, the city’s website is a one-stop-shop for everything visitors need to know about the city – and if you don’t find what you’re looking for, there’s a chat function which connects users with the visitor centre.

A sustainability pioneer

Gothenburg has also implemented far-reaching measures, to ensure future generations can continue to enjoy the city. The city was a pioneer in issuing green bonds and was one of the first places to set consumption-based emission targets. 92% of the city’s hotels and 100% of meeting facilities are now environmentally certified and events taking place in the city benefit from the “Event Impact Calculator”, a tool that has come as a result of local tech and science partnerships that forecasts potential environmental impacts and supports organisers to value events from an economic, social and environmental point of view. It is down to these initiatives that, for the past three years, Gothenburg has been named the world’s most sustainable destination, by the Global Destination Sustainability Index.

For more details, visit: www.goteborgco.se/en/ and www.goteborg.com

News

DIGITAL THINK TANK FOCUSES ON DIGITALISATION IN THE TOURISM INDUSTRY

(14.07.2020) – In June, Gothenburg, the 2020 European Capital of Smart Tourism, hosted a digital “Think Tank” event. Taking part were representatives from the tourism industry in West Sweden and the IT industry. The Think Tank focused on how digitalisation and new technology can contribute to the development of the tourism industry and how to go about returning to the “new normal” environment, when the COVID-19 crisis ends. Participants shared their thoughts on opportunities and challenges regarding digitalisation and the implementation of new technology. The economic association GREAT facilitated the Think Tank. This initiative is the first in a series of planned workshops during the year.

DIGITAL THINK TANK FOCUSES ON DIGITALISATION IN THE TOURISM INDUSTRY

(14.07.2020) – In June, Gothenburg, the 2020 European Capital of Smart Tourism, hosted a digital “Think Tank” event. Taking part were representatives from the tourism industry in West Sweden and the IT industry. The Think Tank focused on how digitalisation and new technology can contribute to the development of the tourism industry and how to go about returning to the “new normal” environment, when the COVID-19 crisis ends. Participants shared their thoughts on opportunities and challenges regarding digitalisation and the implementation of new technology. The economic association GREAT facilitated the Think Tank. This initiative is the first in a series of planned workshops during the year.

ARRIVAL OF GOTHENBURG’S HASHTAG SCULPTURE

(12.03.2020) – Gothenburg welcomed its Hashtag sculpture, awarded to celebrate the city’s success as the 2020 European Capital of Smart Tourism. The inauguration was led by Anneli Rhedin, the Mayor of Gothenburg, as well as Peter Grönberg, CEO of Göteborg & Co. The sculpture is situated at the Kungsportsplatsen, right in the middle of the city and next to the Tourist Information Centre.

ARRIVAL OF GOTHENBURG’S HASHTAG SCULPTURE

(12.03.2020) – Gothenburg welcomed its Hashtag sculpture, awarded to celebrate the city’s success as the 2020 European Capital of Smart Tourism. The inauguration was led by Anneli Rhedin, the Mayor of Gothenburg, as well as Peter Grönberg, CEO of Göteborg & Co. The sculpture is situated at the Kungsportsplatsen, right in the middle of the city and next to the Tourist Information Centre.

GOTHENBURG STARTS THE YEAR AS THE 2020 EUROPEAN CAPITAL OF SMART TOURISM

(12.02.2020) – Representatives of the city, academia and the business community of Gothenburg gathered on 7 February 2020 for a launching event with regards to Gothenburg’s win as the 2020 European Capital of Smart Tourism. The aim was to bring together as many people as possible to help make this year an engine of development for the destination. “There is a real commitment here to make Gothenburg an even better city and destination. We will put this enthusiasm to good use in this project. Working closely with our stakeholders, we will go from smart to even smarter this year,” says Peter Grönberg, CEO of Göteborg & Co. “It is genuinely inspiring that we are continuing to develop our fantastic city sustainably together,” says Helena Wiberg of Swedavia, who was also present at the meeting.

Read more about the kick-off event here.

GOTHENBURG STARTS THE YEAR AS THE 2020 EUROPEAN CAPITAL OF SMART TOURISM

(12.02.2020) – Representatives of the city, academia and the business community of Gothenburg gathered on 7 February 2020 for a launching event with regards to Gothenburg’s win as the 2020 European Capital of Smart Tourism. The aim was to bring together as many people as possible to help make this year an engine of development for the destination. “There is a real commitment here to make Gothenburg an even better city and destination. We will put this enthusiasm to good use in this project. Working closely with our stakeholders, we will go from smart to even smarter this year,” says Peter Grönberg, CEO of Göteborg & Co. “It is genuinely inspiring that we are continuing to develop our fantastic city sustainably together,” says Helena Wiberg of Swedavia, who was also present at the meeting.

Read more about the kick-off event here.

GOTHENBURG PRESENT AT FITUR MADRID 2020

(26.01.2020) – The 2020 European Capitals of Smart Tourism, Gothenburg and Málaga, together with the 2020 European Smart Tourism Awards winners Breda, Ljubljana, Karlsruhe, as well as Gothenburg itself, were present in this year’s FITUR travel trade fair in Madrid. Representatives of the cities participated in the FITUR Know-How event “Developing Smart Tourism Destinations” on 23 January 2020. It was an interesting discussion, in which the cities explained how they each address the current challenges in the tourism sector and how they became smart tourism destinations. The public had the opportunity to learn about the European Capital of Smart Tourism initiative also at the stand – getting an insight into how the EU is supporting cities in promoting their good practices and working together on smart tourism.


See more photos from FITUR Madrid 2020 here and watch the recorded event “Developing Smart Tourism Destinations” here

GOTHENBURG PRESENT AT FITUR MADRID 2020

(26.01.2020) – The 2020 European Capitals of Smart Tourism, Gothenburg and Málaga, together with the 2020 European Smart Tourism Awards winners Breda, Ljubljana, Karlsruhe, as well as Gothenburg itself, were present in this year’s FITUR travel trade fair in Madrid. Representatives of the cities participated in the FITUR Know-How event “Developing Smart Tourism Destinations” on 23 January 2020. It was an interesting discussion, in which the cities explained how they each address the current challenges in the tourism sector and how they became smart tourism destinations. The public had the opportunity to learn about the European Capital of Smart Tourism initiative also at the stand – getting an insight into how the EU is supporting cities in promoting their good practices and working together on smart tourism.


See more photos from FITUR Madrid 2020 here and watch the recorded event “Developing Smart Tourism Destinations” here

GOTHENBURG KICKS OFF THE YEAR AS 2020 EUROPEAN CAPITAL OF SMART TOURISM

A kick-off meeting, with the participation of Gothenburg’s representatives, European Commission tourism policy officers and the European Capital of Smart Tourism Secretariat, took place in Gothenburg, one of the 2020 European Capitals of Smart Tourism.

Gothenburg was represented by Katarina Torstensson, Smart Tourism & Sustainability Strategist;  Helena Lindqvist, Project Manager, Gothenburg European Capital of Smart Tourism 2020; Lars Isacson, Manager Research & Development and Jonas Norrman, Smart Cities Expert.

 

GOTHENBURG KICKS OFF THE YEAR AS 2020 EUROPEAN CAPITAL OF SMART TOURISM

A kick-off meeting, with the participation of Gothenburg’s representatives, European Commission tourism policy officers and the European Capital of Smart Tourism Secretariat, took place in Gothenburg, one of the 2020 European Capitals of Smart Tourism.

Gothenburg was represented by Katarina Torstensson, Smart Tourism & Sustainability Strategist;  Helena Lindqvist, Project Manager, Gothenburg European Capital of Smart Tourism 2020; Lars Isacson, Manager Research & Development and Jonas Norrman, Smart Cities Expert.