ABOUT THE AWARD

Tourism is the EU’s third largest socio-economic activity, representing around 10% of the EU’s GDP. The sector plays a crucial role in generating growth and jobs, but still holds untapped potential – especially in the area of smart tourism. Innovation, accessibility, and sustainability are the future of tourism, and the European Commission aims to keep European tourism ahead of the curve.

ABOUT THE AWARD

Tourism is the EU’s third largest socio-economic activity, representing around 10% of the EU’s GDP. The sector plays a crucial role in generating growth and jobs, but still holds untapped potential – especially in the area of smart tourism. Innovation, accessibility, and sustainability are the future of tourism, and the European Commission aims to keep European tourism ahead of the curve.

VALUE OF SMART TOURISM

The European Capital of Smart Tourism recognizes outstanding achievements in smart tourism in European cities. Smart tourism responds to new challenges and demands in a fast-changing sector, including the evolution of digital tools, products and services; equal opportunity and access for all visitors; sustainable development of the local area; and support to creative industries, local talent and heritage.

For this initiative the cornerstones of smart tourism are being defined by excellence of tourist destinations across the EU in the four award categories: 1) accessibility, 2) sustainability, 3) digitalisation, 4) cultural heritage and creativity.

For more examples and a more detailed description of each category and additional information, please refer to our Guide for Applicants or go directly to: How to Apply.

VALUE OF SMART TOURISM

The European Capital of Smart Tourism recognizes outstanding achievements in smart tourism in European cities. Smart tourism responds to new challenges and demands in a fast-changing sector, including the evolution of digital tools, products and services; equal opportunity and access for all visitors; sustainable development of the local area; and support to creative industries, local talent and heritage.

For this initiative the cornerstones of smart tourism are being defined by excellence of tourist destinations across the EU in the four award categories: 1) accessibility, 2) sustainability, 3) digitalisation, 4) cultural heritage and creativity.

For more examples and a more detailed description of each category and additional information, please refer to our Guide for Applicants or go directly to: How to Apply.

AWARD CATEGORIES


Accessibility does not only entail being a barrier-free destination, it also encompasses services that are multilingual and, for example, digitally available to all travelers or visitors – regardless of age, cultural background or any physical disability.


Being sustainable does not only mean to manage and protect your natural resources as a city, but to reduce seasonality and include the local community.


A digital city uses digital technologies to enhance all aspects of the tourism experience, as well as to help local businesses to grow.


The focus on cultural heritage and creativity means to protect and capitalise on the local heritage as well as cultural and creative assets for the benefit of the destination, the industry and tourists.

BENEFITS - WHY APPLY?

Winners of the title of European Capital of Smart Tourism 2020 will receive expert communication and branding support in promoting their destination in the media and online, a sculpture for their city centre, a promotional video on their destination and smart tourism offer, and many other promotional actions from the EU that are designed to raise the profile of the city and boost visitor numbers.

Recognised pioneer

Become a smart tourism thought leader and inspire others

Put on the map

Be the place to visit in 2020 and enjoy a boost to visitor numbers

Marketing boost

Win a year of expert communications and branding support for your city as a tourism destination

Networking opportunities

Meet and exchange new ideas with other EU cities, policy makers and industry leaders

Media profile

Benefit from a host of promotional actions from the EU​

AWARD CEREMONY

The Award Ceremony for the European Capital of Smart Tourism 2020 competition will take place in Helsinki, on 9 October 2019. At the ceremony, the two European Capitals of Smart Tourism 2020 will be announced and four cities will be recognised with European Smart Tourism Awards 2020.

AWARD CEREMONY

The Award Ceremony for the European Capital of Smart Tourism 2020 competition will take place in Helsinki, on 9 October 2019. At the ceremony, the two European Capitals of Smart Tourism 2020 will be announced and four cities will be recognised with European Smart Tourism Awards 2020.